Why augmented reality is poised to change marketing

And yet, we only see it used for a handful of niche functions. Talent shortages. The tech talent gap is painfully large. Accordingly, many businesses simply stick to what they already know. Device limitations. Designing and implementing full-scale 3D worlds presents a number of challenges, even for the most skilled and experienced designers.

Controls and navigation. Adding to this is the challenge of designing controls and navigation functionality that users can learn quickly and easily. Unimpressive early encounters. Some people are quick to write off the potential of AR after an unimpressive first experience.

Notify me of follow-up comments by email. Notify me of new posts by email. Sales 3. By Kieran Wong Virtual reality VR and augmented reality AR are poised to change the way B2B sales and marketing organizations look at and interact with the world — literally.

Example 2: Scuba Diving Virtual reality, on the other hand, is a totally immersive experience. Bookmark the permalink. Leave a Reply Cancel reply Your email address will not be published. Contact your web host and ask them to enable imagepng for PHP. Search for:. Proudly powered by WordPress. Giving potential customers a more detailed look at products and services leaves room for reps to have more personal and meaningful conversations and helps them sell better.

The full potential of augmented reality and its strategic marketing benefits have not yet been realized, but in the coming months and years it will surely become more commonplace in all areas of our lives. If marketers want to get ahead, they should begin to consider how they can leverage augmented reality marketing to promote their offering and connect with buyers. February 25, Video Snapchat and Instagram filters, as well as animations, make brand interactions more amusing for social audiences and craft memorable experiences.

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